Filling the Gaps: The Essence of “GAPP”

In the dynamic realm of technology, where innovation is the currency of progress, Gapp Group shines as a beacon of transformative solutions. At its core lies a simple yet profound concept: “GAPP.” But what does this word truly signify, and why is it so central to the Gapp Group mission? THE MEANING “GAPP” embodies the…

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Incentive Strategies Companies Should Implement to Boost Market Share Growth

Companies that strategically implement incentive programs report a significant success rate in accomplishing their established goals. Upon structuring your incentive programs with the right processes, communications, reward systems, tools, and technology, businesses can boost their performance. Employees want to be recognized, treated fairly, and respected for their hard work from their employer and supervisor. The best…

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5 Ways to Minimize Ecommerce Fraud in Your Online Store

These days, anyone can pretend to be anyone online. Ecommerce fraud is a major threat to online businesses, with a recent LexusNexus study finding that fraudulent practices have increased 35% year over year. For small businesses, every $1 in ecommerce fraud creates about $2.32 in expenses, and it’s becoming harder to accept fraud as a…

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Elements of an Effective Incentive Program

Companies that intend to compete in today’s business climate must use every tool at their disposal. With navigating how the workforce will move forward, whether staying remote, a hybrid model, or strictly return-to-the-office, incentive programs can be a powerful way to engage and motivate employees. Incentive programs are proven effective at optimizing productivity, increasing performance,…

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What is a Merchant of Record? Everything Business Owners Need to Know

Accepting online payments is more challenging than many people think. Aside from setting up the payment gateway itself, businesses are continually jumping through hoops to protect themselves and their customers from fraud while avoiding profit-killing chargebacks. Many business owners are finding favor with Merchant of Record services that remove the liability and guesswork out of…

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