A Scenic Caribbean Hideaway: St. Kitts & Nevis

Group Travel Advice by Mike Farmer The Caribbean, a beautiful archipelago, is one of the great destinations I’ve had the pleasure of visiting and designing group rewards in. Each island brings its distinct charm and allure coated with sun, sand, and the sea. Among these tiny islands, St. Kitts and Nevis and St. Barts stand…

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How to Operate B2B & B2C Rebate Programs

One of the best advertising strategies is “Buy X, get Y free!”(for example, Buy 2 Get 1 Free). Or maybe, “Shop for $X and get $Y back!”(for example, Shop for $4000 and get $400 back). These offers are actually rebate programs,. a part of the incentive & loyalty programs. It encourages customers to buy a…

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What To Look For In A Professional Group Travel Partner

Planning and delivering a memorable group travel event as an incentive or reward program can be challenging. From setting the right budget and selecting the ideal destination to managing myriad of on-site operational details, the process is complex. If your company lacks the resources to manage such a project, you need to find the right…

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Meet Mike Farmer: Incentive Group Travel Expert

Those of us privileged to work in the dynamic world of travel and hospitality, particularly if you’ve been focused on incentive/reward products, know that although the job can be unrelenting in terms of long hours in planning, lots of worries about little details that maybe no one else may care about, and unimaginable pressure while…

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What are Merchant Of Record Responsibilities?

The Key Roles of a Merchant of Record in E-Commerce In today’s rapidly evolving e-commerce landscape, large businesses face numerous challenges when managing financial transactions, ensuring compliance, and providing exceptional customer experiences. A Merchant of Record (MoR) is vital in facilitating secure, compliant transactions and acting as a financial and legal intermediary between businesses and…

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Gapp Group Unveils Exciting Rebranding Initiative: A New Chapter Begins

Gapp Group proudly announces the launch of a complete rebrand, marking a pivotal moment in the growth of the company. This strategic endeavor reflects the company’s commitment to growth and its unwavering dedication to providing solutions for clients and partners. Embracing Change The rebranding initiative represents a significant milestone for Gapp Group. By revitalizing its…

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The Hidden Values of Group Travel

Let’s face it. When it comes to rewarding your top performers in the world of incentives there are numerous excellent solutions. When incentives first became “a thing” back in the 50’s, the hot product was watches and other fine jewelry. This eventually gave way to merchandise catalogs, group and individual travel rewards and finally financial…

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