About Gapp Group?
Gapp Group is a global, full-service, technology-centered company that specializes in designing, managing, and operating B2B (business-to-business), Employee, and B2C (business-to-consumer) programs that create measurable value for organizations and their customers. Through a combination of innovative technology, operational expertise, and client-centered service, we help businesses build stronger relationships, increase engagement, and drive sustainable growth
Everything we do begins with understanding the unique challenges our clients and their audiences face. We recognize that well-executed programs are essential for attracting, engaging, and retaining customers, employees, and channel partners.
By combining strategic insight, proven methodologies, and years of practical experience, we develop tailored solutions that deliver meaningful results and create long-term value for all stakeholders involved.
Who We Are?
Gapp Group is an operator of incentive and loyalty programs and an eCommerce Merchant of Record for organizations that require scalable, accountable, and compliant solutions. We take ownership of the operational processes behind every program, including transactions, rewards, compliance, engagement, and performance management, to ensure seamless execution from start to finish.
Our services include end-to-end Incentive and Loyalty Programs spanning employee engagement, sales incentives, channel programs, and customer loyalty initiatives, as well as comprehensive eCommerce Merchant of Record operations. By managing the operational, financial, and regulatory complexities on behalf of our clients, we enable businesses to focus on innovation, customer experience, and strategic growth with greater confidence and reduced risk.
With extensive experience operating complex programs across industries and markets, Gapp Group combines technology, expertise, and continuous optimization to help organizations improve performance, strengthen engagement, and achieve scalable growth.
Our Mission
Our mission is to design and operate incentive and loyalty programs and eCommerce Merchant of Record services that help organizations unlock growth opportunities, maximize profitability, and build lasting engagement. Through accountable execution, operational excellence, and regulatory compliance, we help businesses to scale efficiently while maintaining confidence in every stage of their growth journey.
Partners & Clients Who Trust Gapp Group
Our Leadership Team
Gapp Group’s leadership team brings decades of experience delivering and operating incentive and loyalty programs and eCommerce Merchant of Record services for businesses across diverse industries. Their expertise in program strategy, execution, compliance, and operational management helps ensure every solution is built for long-term success. By combining industry knowledge with a results-driven approach, our leaders guide the development of scalable solutions that support growth, profitability, and sustained engagement
Steven Puchalsky
Head of Sales & Marketing
Garrett Lehman
Head of Technology
Amy Dobelmann
Head of Client Success
Latest From Our Experts
The latest international marketing news, website translation tips and GappGroup updates
B2B Loyalty Programs: A Complete Guide for 2026
Business relationships don’t usually break in a moment. They gradually become weak due to small issues such as pricing pressure, slow responses, or better offers from competitors. In B2B markets, decisions are practical, but the relationship side still matters. So, structured loyalty programs are important for keeping clients steady over time. Unlike consumer buying, B2B […]
Local Payment Methods & Best Ways to Offer Them
Most businesses believe getting paid online is easy until customers start abandoning their carts at checkout. The problem is usually not the product or the price. People just don’t like paying through methods they don’t recognize or trust. That is where you need local payment methods. Payment preferences vary significantly across the globe. While some […]
10 Types of Loyalty Programs & How They Help Your Business
Poor service is not the only reason why businesses lose customers. It also happens when customers no longer feel valued or recognized. A buyer signs up, makes a few purchases, and disappears because there’s no incentive to stay connected. To fill these gaps, businesses now invest in well-structured customer loyalty programs that keep engagement active […]