About Gapp Group?
Gapp Group is a global, full-service, technology-centered company that specializes in designing, managing, and operating B2B (business-to-business), Employee, and B2C (business-to-consumer) programs that create measurable value for organizations and their customers. Through a combination of innovative technology, operational expertise, and client-centered service, we help businesses build stronger relationships, increase engagement, and drive sustainable growth
Everything we do begins with understanding the unique challenges our clients and their audiences face. We recognize that well-executed programs are essential for attracting, engaging, and retaining customers, employees, and channel partners.
By combining strategic insight, proven methodologies, and years of practical experience, we develop tailored solutions that deliver meaningful results and create long-term value for all stakeholders involved.
Who We Are?
Gapp Group is an operator of incentive and loyalty programs and an eCommerce Merchant of Record for organizations that require scalable, accountable, and compliant solutions. We take ownership of the operational processes behind every program, including transactions, rewards, compliance, engagement, and performance management, to ensure seamless execution from start to finish.
Our services include end-to-end Incentive and Loyalty Programs spanning employee engagement, sales incentives, channel programs, and customer loyalty initiatives, as well as comprehensive eCommerce Merchant of Record operations. By managing the operational, financial, and regulatory complexities on behalf of our clients, we enable businesses to focus on innovation, customer experience, and strategic growth with greater confidence and reduced risk.
With extensive experience operating complex programs across industries and markets, Gapp Group combines technology, expertise, and continuous optimization to help organizations improve performance, strengthen engagement, and achieve scalable growth.
Our Mission
Our mission is to design and operate incentive and loyalty programs and eCommerce Merchant of Record services that help organizations unlock growth opportunities, maximize profitability, and build lasting engagement. Through accountable execution, operational excellence, and regulatory compliance, we help businesses to scale efficiently while maintaining confidence in every stage of their growth journey.
Partners & Clients Who Trust Gapp Group
Our Leadership Team
Gapp Group’s leadership team brings decades of experience delivering and operating incentive and loyalty programs and eCommerce Merchant of Record services for businesses across diverse industries. Their expertise in program strategy, execution, compliance, and operational management helps ensure every solution is built for long-term success. By combining industry knowledge with a results-driven approach, our leaders guide the development of scalable solutions that support growth, profitability, and sustained engagement
Steven Puchalsky
Head of Sales & Marketing
Garrett Lehman
Head of Technology
Amy Dobelmann
Head of Client Success
Latest From Our Experts
The latest international marketing news, website translation tips and GappGroup updates
Benefits of Loyalty Programs Every Business Should Know
A customer who buys once is a sale. A customer who comes back without being chased is something more valuable. Repeat customers don’t come by accident. It’s because of the experience, the value they see, and the reasons they have to choose the same business again. So having loyalty programs can make a big difference. […]
Global Payment Processing: How It Works, Costs, Benefits & Best Practices
Selling across borders sounds simple until the money has to move. A customer pays in one currency, the transaction passes through different financial networks, and the business may receive the funds days later in another currency. Each step can affect approval rates, fees, settlement time, and the final amount received. That is where global payment […]
Everything About Payment Reconciliation: How It Works & the Benefits It Brings
A payment marked as completed does not always mean the money has reached the right place. Businesses often find discrepancies among payment gateway records, bank statements, and accounting entries when reviewing their transactions. Payment reconciliation helps identify these gaps and ensures every payment is correctly matched. As businesses handle more online transactions, having a clear […]